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    Marketing & Sales Insights

    Article

    The end of shopping’s boundaries: Omnichannel personalization

    – Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they best work together.
    Article

    The five lessons B2B sales leaders should learn to make analytics work

    – Data-driven growth comes from much more than just being good at data.
    Article

    What’s wrong with solutions selling—and how to put it right

    – If you want to grow your business, improve your commercial capabilities.
    Article

    Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both

    – Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice... companies are building protections into their digital properties.
    Article

    Revenue growth management: The next horizon

    – Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.

    Special collection

    Growth leadership

    Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

    Want to learn more about how we help clients in Marketing & Sales?

    Special collection

    Digital Sales & Analytics: Driving above-market growth in B2B

    – A curated selection of articles to serve as a guide for navigating the changing sales world.

    MORE INSIGHTS

    Video

    Reviving the center aisle: An interview with Kellogg’s chief growth officer

    – From Monica McGurk’s perspective, innovation is alive and well in packaged food—and Kellogg’s best days are... still ahead.
    Interview

    Reinventing the organization for faster growth

    – MásMóvil has been able to accelerate its growth by fostering a culture focused on growth and killing off emails,... among other things.
    Article

    Winning in automation requires a focus on humans

    – While organizations are often tempted to use automation to eliminate work, looking at the customer experience for growth opportunities... can maximize returns on automation investments.
    Article

    Accelerating revenue growth through tech-enabled commercial excellence

    – Industrial companies are transforming revenue growth by using digital technologies and analytics to tap into next-generation commercial... levers.
    Article

    The innovations behind China’s Singles Day shopping phenomenon

    – Live video streaming and young consumers in smaller cities are powering growth of the world’s largest online shopping event.
    Interview

    Instilling a company-wide growth mind-set to achieve both short- and long-term growth

    – Growth for Scout24 requires a “three-sided” view of the customer.
    Article

    Four pathways to digital growth that work for B2B companies

    – Here’s what it takes for industrial companies to outgrow their peers and create sustainable value from digitization at scale.
    Article

    The 2019 holiday season: Shoppers are ready to spend but retailers need to personalize

    – Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping... behavior, suggesting what retailers can do to better prepare.
    Interview

    Focusing on customers and team mind-sets to deliver growth

    – The key to achieving sustainable growth at Danone is a strategy focused on what customers want and building up a growth mind-set... within the business.
    Article

    How analytics can drive growth in consumer-packaged-goods trade promotions

    – Consumer-packaged-goods companies seeking better results from trade promotions need a five-step strategy to upgrade their analytics.
    Article

    Pricing: The next frontier of value creation in private equity

    – Few PE firms systematically focus on pricing transformations, though such programs can create substantial value. Here’s... how pricing value can be captured at any stage in the deal cycle.
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